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Made in Japan

Since 1947

OEKO-TEX Standard 100

Zero Twist yarn

NOXNOX × Uchino · Tokyo, Japan

Japanese towels, made since 1947

Uchino has been making towels in Tokyo since 1947. They were the first company in the world to introduce printed towels, and the Zero Twist yarn used across their range is their own patented technology. Today their products are sold in 30+ countries.

NOXNOX × Uchino · Tokyo, Japan

Japanese towels, made since 1947

Uchino has been making towels in Tokyo since 1947. They were the first company in the world to introduce printed towels, and the Zero Twist yarn used across their range is their own patented technology. Today their products are sold in 30+ countries.

The everyday towel from Uchino

The Gauze & Pile is the foundation of the Uchino range — the construction that the charcoal lines are built on, without the charcoal fiber. Uchino's original Zero Twist yarn is resistant to fluffing and produces long terry loops that stay soft through repeated washing. White and light grey, for those who want a clean, simple towel that performs well and lasts.

Charcoal

Charcoal fiber — how it works

Two of the three towels in this range contain charcoal fiber. Fine charcoal powder is kneaded directly into the cotton and rayon yarn before weaving — not applied as a coating or surface treatment. The charcoal becomes part of the fiber itself.

Charcoal has a highly porous surface structure. These microscopic pores physically trap odor molecules — absorbing them rather than masking them. When the towel is washed and dried, the absorbed molecules are released and the effect resets. It works through repeated use, for the life of the towel.

The charcoal content naturally turns the yarn grey or black. The coloring is the material expressing itself — not a dye. It will not fade with washing.

Construction

Gauze and pile — why it works

Most bath towels are a single construction: terry pile on both sides, built for bulk. Uchino's approach is different. Their towels use Zero Twist yarn — a patented construction where the fiber is not twisted before weaving. This creates longer, softer loops that absorb moisture on contact and resist the flattening that happens with standard twisted yarn over time.

The gauze and pile double-face construction takes this further. Gauze on one face, pile on the other. The gauze side is lightweight and fast-drying. The pile side is soft and absorbent. Together they produce a towel that is significantly lighter than European terry, dries between uses, and does not need to be heavy to perform.